First-mover advantage
Inbound
marketing overview
Inbound
marketing is a strategic approach to creating valuable content that aligns with
the needs of your target audiences and inspires long-term customer
relationships. Your customers are your customers because you provide solutions
to their problems.
WHAT ARE ETL TOOLS?
Given that a data warehousing environment includes data from disparate sources, many users deploy some varation of extract, transform, load (ETL) -- often automated and scheduled -- to process heterogeneous data and unify it for analysis. Having the right tools for the task at hand is important to ensuring a seamless flow of data from pirmary sources to end-user analysts or data scientists. Extract, transform, load is a primary component of data integration, along with data preparation, data migration and management, and data warehouse automation.
ETL tools collect, read and migrate data from multiple data sources or structures and can identify updates or changes to data streams to avoid constant whole data set refreshes.Operationally, the tools can filter, join, merge, reformat, aggregate and for some, integrate with BI applications. ELT (Extract, Load, Transform) is a more recent variant that acknowledges the transformation part of the process is not always required before loading,
What to look for in an ETL tool
- Easy to use, maintain, and highly secure
- Connects to all required data sources to fetch all relevant data
- Works seamlessy with other components of your data platform, including data warehouses and data lakes (via ELT)
Metric
A metric is a meaningful measurement taken over a period of time that communicates vital information about a process or activity, leading to fact-based decisions. Metrics are usually specialized by the subject area. In business, they are sometimes referred to as key performance indicators (KPI).
feedback loop
A feedback loop is a process in which the outputs of a system are circled back and used as inputs. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace.
What is an AE in
SaaS?
An Account
Executive (AE) is a salesperson. They are usually responsible for serving the
needs of existing customers and closing sales deals to create new customers.
They typically have a revenue target, and are paid commissions when they sell
their company's products and services.
May 21, 2019
What is a
Sales Pipeline ?
A sales
pipeline provides a visual snapshot of your sales. And it helps you understand
how likely you are to close deals in the coming week, month or quarter.
It’s a way for
you to quickly know where in the sales process each of your sales leads
currently is and what needs to happen to move them to the next stage of the
sales process and eventually to a sale.
Every company
will have different stages in their sales process, but most will have at least
these five stages:
1.
Prospecting – At this stage of the sales process, you've
identified someone who's interested in your product. They may have signed up
for a free trial, or you may have had an initial email or phone conversation
with them.
2.
Qualification– At the next stage of the sales process, you're verifying
that the prospect has a need for your product, that they see the potential
value for your product and that that they have the budget.
3. Needs
Assessment – At this stage of the sales process, you're making
sure that the qualified prospect has a business pain that they are actively
looking to solve and that your product will help solve their pain.
4. Proposal – At this
stage, you're providing a proposal and getting a contract signed. Or you're
taking someone who has signed up for a free trial and getting them to upgrade
to a paid plan.
5. Deal – The final
stage of the sales process is when you're qualified prospect signs a contract
or provides their credit card information to upgrade to a paid plan. This is
when your deal is won.
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