vertical market, also referred to as a
“business vertical” is a term used to describe a specific industry or market
that focuses on a particular niche. For example, organic groceries could be
considered a vertical market as the companies and consumers in this niche are
only interested in buying or selling organic goods.
horizontal market?
Horizontal markets are markets that meet
the needs of customers in a wide variety of industries rather than one niche
industry. For example, a large grocery store chain could be considered part of
a horizontal market as it most likely caters to a wide audience and relies on
various retailers in several industries.
Horizontal markets are typically adapted by small or new businesses that might lack necessary capital, staff or general resources. These companies, therefore, partner with other companies—temporarily or permanently—to share resources and profit. 可以解釋為何台灣鄉下地區小餐廳, 不管中式西式, 剛開幕屬於專門餐點( 義大利麵, 台灣菜, 日本料理) 過了 1-2年就火鍋, 排餐, 燴飯, 炒麵什麼都賣
"Dollar-cost averaging (DCA)” 定期定額 ( 平均成本法)
It’s an investment technique of buying a
fixed dollar amount of a particular investment on a regular schedule,
regardless of the share price."
Moonshot Investing
What Is Moonshot Investing? Moonshot investing
is investing in companies you believe will have a meteoric rise. It is based on
identifying a trend and knowing that the market will eventually rate the
companies much higher.
經過一陣大跌, SaaS是潛在併購目標 原文鏈結
We could be in for a period of aggressive deal-making
March 22, 2022
Last night,
private equity firm Thoma Bravo said it agreed to acquire Anaplan for $10.7
billion. The financial planning software company’s stock has
declined sharply in the last six months, which likely gave the PE firm a chance
to pounce.
The stock
market hasn’t been kind to SaaS companies in recent months,
which makes us wonder if we’re seeing the beginning of a
trend of private equity taking aim at vulnerable SaaS firms.
To answer
that, let’s quickly unpack the Anaplan transaction and better
understand if Thoma Bravo is paying a premium for this company. From there, we’ll be able to
get an idea of how much private equity types are willing to shell out for
modern tech companies.
Afterward, we’ll apply what
we’ve gleaned to
a host of public SaaS companies that could find themselves answering inbound
calls from other private equity concerns. Don’t forget that
private equity is richer than it has ever been in terms of available dry
powder, and that money could be looking for a target.
First-mover advantage
Inbound
marketing overview
Inbound
marketing is a strategic approach to creating valuable content that aligns with
the needs of your target audiences and inspires long-term customer
relationships. Your customers are your customers because you provide solutions
to their problems.
Metric
A metric is a meaningful measurement taken over a period of time that communicates vital information about a process or activity, leading to fact-based decisions. Metrics are usually specialized by the subject area. In business, they are sometimes referred to as key performance indicators (KPI).
feedback loop
A feedback loop is a process in which the outputs of a system are circled back and used as inputs. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace.
What is an AE in
SaaS?
An Account
Executive (AE) is a salesperson. They are usually responsible for serving the
needs of existing customers and closing sales deals to create new customers.
They typically have a revenue target, and are paid commissions when they sell
their company's products and services.
May 21, 2019
