First-mover advantage
Inbound
marketing overview
Inbound
marketing is a strategic approach to creating valuable content that aligns with
the needs of your target audiences and inspires long-term customer
relationships. Your customers are your customers because you provide solutions
to their problems.
WHAT ARE ETL TOOLS?
Given that a data warehousing environment includes data from disparate sources, many users deploy some varation of extract, transform, load (ETL) -- often automated and scheduled -- to process heterogeneous data and unify it for analysis. Having the right tools for the task at hand is important to ensuring a seamless flow of data from pirmary sources to end-user analysts or data scientists. Extract, transform, load is a primary component of data integration, along with data preparation, data migration and management, and data warehouse automation.
ETL tools collect, read and migrate data from multiple data sources or structures and can identify updates or changes to data streams to avoid constant whole data set refreshes.Operationally, the tools can filter, join, merge, reformat, aggregate and for some, integrate with BI applications. ELT (Extract, Load, Transform) is a more recent variant that acknowledges the transformation part of the process is not always required before loading,
What to look for in an ETL tool
- Easy to use, maintain, and highly secure
- Connects to all required data sources to fetch all relevant data
- Works seamlessy with other components of your data platform, including data warehouses and data lakes (via ELT)
Metric
A metric is a meaningful measurement taken over a period of time that communicates vital information about a process or activity, leading to fact-based decisions. Metrics are usually specialized by the subject area. In business, they are sometimes referred to as key performance indicators (KPI).
feedback loop
A feedback loop is a process in which the outputs of a system are circled back and used as inputs. In business, this refers to the process of using customer or employee feedback (the outputs of a service or product), to create a better product or workplace.
What is an AE in
SaaS?
An Account
Executive (AE) is a salesperson. They are usually responsible for serving the
needs of existing customers and closing sales deals to create new customers.
They typically have a revenue target, and are paid commissions when they sell
their company's products and services.
May 21, 2019