Chapter 10
Into the Henhouse
They knew how to deal with advertisers, with local station affiliates and independents, with running news organizations, and with the entertainment component that made up a large part of the product they delivered to consumers. A fourth network, started by the engineer Allen DuMont, whose background was in the set manufacturing part of the business, lasted into the 1950s but then disappeared. Other efforts by entertainment companies like Paramount Pictures to establish themselves in the network broadcast game did not last very long. As it evolved in the three decades after the end of WWII, the network broadcasting business was only one segment of the complete industry that brought news, sports, entertainment, and advertising—which paid for the rest—into the American home
P201
The networks and the local stations produced national and local news, sporting events, and a range of other shows. The major entertainment pieces that filled the evening (prime time) hours—the comedies 喜劇, dramas, and made-for-television movies—they bought from the studios. The movie studios already had the experience and the infrastructure to produce this fare, and they leapt at ( 抓住機會) the opportunity to grow a new revenue stream after the government ended their direct ownership of movie theaters on antitrust grounds. 反托拉斯
The glamour of the movie business, even with the “movie” confined(侷限在) to the small-screen world of television, attracted a number of smaller players into the production business, to compete with the established studios. There was no shortage of creative talent pitching show concepts to the networks.